Brand behaviour & Visual identities

YOUR BRAND IS NOT WHAT
YOU SAY IT IS, IT’S WHAT
THEY SAY IT IS.

In other words, you can’t tell customers who you are, you have to show them.

Read more …

Be yourself.
Everyone else is taken.

You cant create uniqueness, you can only explore who
and what you are, and share that with everyone.

Read more …

When did you last ask yourself
– Why does your company
really exist?

What do you offer? Why should anyone care?
Do you know where you are going? Are you motivated to do your job?

Read more …

Grand opening today for our latest restaurant branding project. http://t.co/0w0B3gSSDX http://t.co/y8UgvnQ60M #news http://t.co/ZN5MTvObAA 2013-04-26
We are featured for the design of Les Market, many thanks! http://t.co/wZ4Hcp1iRa #news 2013-04-16
The Sturehof group is now called Svenska Brasserier. We did the brand identity, get a little taste of it here: http://t.co/7u5jgQfh3o #news 2013-03-26
Hungry? Then go to Grossmanns, have a bite and enjoy their new profile by yours truly. http://t.co/2xXU0nWL 2012-11-09
About You

Why is this not about us?
as our client, You are our most
important asset.

To begin this process, we ask a lot of questions to be able to define why the brand exist,
who it’s for and what obstacles it needs to overcome to reach future goals.

This process will help address specific challenges with the right type of skill sets.

Branding

  • Brand management • Art Direction • Graphic identities
    Brand manuals • Packaging • Prints • Digital concepts and design
    Storytelling • Visuals

Behaviour

  • Workshop creation of values and principles • Leadership skills  Corporate culture • Management skills • Negotiating skills
    Behavior and psychology focus • Sales skills • Team synergies
Just sent the new issue of @MissWorldMag to the print shop. In a store near you in a couple of weeks! 2012-09-07
We would like to welcome our new client Svenska Retursystem. Looking forward to update their graphic profile 2012-07-31
Planet Creative is featured in BranD magazine for our work with Another Shirt Please! 2012-07-30
Getting the two market brand of StayAt adjusted for both B2B and to consumer market. A nice summer challange. 2012-07-06
Your Brand & Behaviour

Do you practice what
you preach?

Your Brand is not what you say it is, It’s what they say it is.

In other words, you can’t tell customers who you are, you have to show them. Building a strong brand requires careful management of every single point of contact between your company, product,
service and your customers.

  • – Why does your company exist? What do you offer and why
    should anyone care?

    – How successful are you in differentiating your product from
    your competitors?

    – When was the last time you asked a customer what they think?

    – What’s the total cost of neglecting your brand?

What about strategy?

Strategy is the blueprint between vision and execution. Having a plan is important. However, actually taking action and
do things is more important.

Theoretically speaking, changing behaviour is easy.

Making genuine change for the better in practice
is a whole different ballgame.

  • – How does poor leadership impact your company’s performance, productivity, motivation and the constant strive for improvement?

    – What is the annual cost to your company of all the situations that arise due to misunderstandings?

    – Why do your employees work in different directions despite a clear company vision?

    – When company values and principles aren’t respected in practice, how does that impact the bottom line?

    – How often does your sales force miss ‘buying’ signals in the market by not listening actively?

    – If you are not currently no. 1 in your industry what will it take to become market leader?

Company

Pyramid

New work: Miss World Magazine #1 is out in the stores today! 260 pages of greatness that we're proud to been a part of. @MissWorldMag 2012-6
New challenging and fun rebranding work for us at Planet Creative, redefining extended stay with our new client StayAt. 2012-6
Launching the new site for Qvido.se, a Planet Creative made brand. @QvidoATIC 2012-6
Design Cases

What have we done and why?

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Our Clients

what kind of clients are
we working with?

well, here is a small list of our clients. former and present:

Branding / Design / Communication
Behaviour / Analysis / Strategy